How are you different from competitors?
It’s a great question. We’ve noted below our key differentiators and how we’ve chosen to stand out from
the competition.
Softwares Used:
Competition: Uses a combination of Jungle Scout and H10 for all
the research and data work associated with estimating market size and potential. Anyone can access these
tools for less than several hundred dollars a month.
Hometown Industries: Has access to Jungle Scout
and H10 like our
competitors but has
built and is
actively developing software products proprietary to our firm. These tools give us an unrivaled
advantage in the areas of revenue estimates, Amazon advertising, and SEO. Three of the most important
levers a seller has to
move the needle. Our investment in building our own tech is part of a commitment to give clients a
competitive advantage they won't find anywhere else.
Paid Advertising:
Competition: They lack the sophistication we have and it shows in
their client's results. We know this because they subcontract and white label our team to do
all the ad
work on their most important client accounts. They drive up ACOS and increase sales at the
expense of their client's margins, and the end result is a lot of businesses not operating profitably
or as profitably as they could be on Amazon.
Hometown Industries: When it comes to advertising
you'd be hard pressed to find anyone better than our team. We've dedicated years to honing our
approach and are the premiere experts in this space. We can run campaigns that hit any target ACOS a
client gives, which allows us to scale sales while ensuring profitability for our clients. We routinely
take over accounts that were previously operating unprofitably with an out of control ACOS and turn them
around. We've written at a high level about our approach here.
Amazon SEO:
Competition: Competition: They have no way to track at scale if
the changes they have implemented are positively impacting search rank for relevant keywords and phrases
over time. They are all offering their clients the same thing, which is keyword research and maybe the
implementation of that research in the client's listings.
Hometown Industries: We've built a proprietary
tool that allows us to do keyword research, implement that research, and then track the effectiveness of
that at scale. This gives us an advantage in the Amazon organic SEO space that no one else has
Term Structure:
Competition: They will try to lock in their client's for long
term
agreements and commitments.
Hometown Industries: After the first 90 days all
of our agreements are month to month. The only means we have to keep our clients around is to deliver an
incredible service and ROI because they are under no contractual obligation to keep using our services
for any extended period of time.
